This was a great simple explanation of the possibilities. It is just a matter of figuring out which one is appropriate for your business.
Twitter: A Valuable Marketing Tool?
By Laura Lake, About.com
I hear the debate all the time, and no I’m not talking about the Presidential debate – I’m referring to Twitter.
Should we consider Twitter to be a marketing tool or is it just for people who have a lot of time on their hands and the need to jibber-jabber all day long?
I will be honest, I was an early adopter of Twitter and then I walked away from it I couldn’t see the value, recently my viewpoint has changed.
Think of Twitter as a means to get instant public messages out to your audience, whether it is an audience of colleagues or potential customers.
Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter has more than 1 million users and approximately 3 million messages are posted daily.
How can we use Twitter as a marketing tool?
Good question. Let me see if I can help.