Ten Things Social Media Can’t Do – Advertising Age – DigitalNext (By B.L. Ochman)

Ten Things Social Media Can’t Do – Advertising Age – DigitalNext

Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.

Read the full story here.

5 Twitter stars you’ve never heard of (Brandon Griggs, CNN)

5 Twitter stars you’ve never heard of – CNN.com
By Brandon Griggs, CNN

(CNN) — Sure, everyone knows that Oprah, Shaq and Ashton Kutcher are huge on Twitter. They’re famous — they should be huge on Twitter.

But Heather Armstrong? John Dickerson? Adventure Girl? These people can stroll unmolested through a paparazzi convention, and yet each has more than 1.2 million Twitter followers — enough to rank them in the top 200 overall and more than Stephen Colbert, Snoop Dogg or Paris Hilton.

To thrive on the popular micro-blogging site, celebrity isn’t always enough. You also must have something to say.

“You can’t be Moses shouting down the mountain on Twitter,” says Brandon Mendelson, a blogger who has amassed almost a million Twitter followers. “You need to be that friend everyone wants to hang out with.”

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10 of the Best Social Media Tools for Entrepreneurs (via Mashable)

Great article on Mashable about Social Media tools for entrepreneurs. 

How many of these are you utilizing?

    10 of the Best Social Media Tools for Entrepreneurs

Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage.

Even if the ink on the business plan isn’t dry yet, you want to be armed with the social media tools that will play an important role in company communication, product and brand promotions, and business development for your startup. Some of the tools in this list will be familiar, but it’s worth taking a moment to reframe how they might become power tools in a business context.

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The Science of Retweets on Twitter (Brian Solis, PR 2.0)

There is some great data in this story that will definitely help with strategizing how and what you Tweet for your business.

The Science of Retweets on Twitter | Brian Solis – PR 2.0

Zarrella recently debuted TweetPsych, a sophisticated system that uses two linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a person based on the content of their tweets. He also adapted the service to analyze a site URL and the content on that page to create a list of the 50 Twitter users who’s profiles are psychologically aligned with the site you provided. It’s a fascinating service for those actively seeking to expand their contextual networks.

One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content. According to Dan, retweets also serve as the foundation for assessing the qualities of viral content, “You don’t spread ideas just because they are “good;” you spread them because of some other trigger or set of triggers has been pulled in your brain. We can now compare millions of viral ideas to uncover the building blocks of contagiousness.”

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Twitter: A Valuable Marketing Tool? (About.com – Laura Lake)

This was a great simple explanation of the possibilities. It is just a matter of figuring out which one is appropriate for your business.

Twitter: A Valuable Marketing Tool?
By Laura Lake, About.com

I hear the debate all the time, and no I’m not talking about the Presidential debate – I’m referring to Twitter.

Should we consider Twitter to be a marketing tool or is it just for people who have a lot of time on their hands and the need to jibber-jabber all day long?

I will be honest, I was an early adopter of Twitter and then I walked away from it I couldn’t see the value, recently my viewpoint has changed.

Think of Twitter as a means to get instant public messages out to your audience, whether it is an audience of colleagues or potential customers.

Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter has more than 1 million users and approximately 3 million messages are posted daily.

How can we use Twitter as a marketing tool?

Good question. Let me see if I can help.

Click here to view the complete article.