Russ Sumida

Author's posts

Ten Things Social Media Can’t Do – Advertising Age – DigitalNext (By B.L. Ochman)

Ten Things Social Media Can’t Do – Advertising Age – DigitalNext Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet. Read the …

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5 Twitter stars you’ve never heard of (Brandon Griggs, CNN)

5 Twitter stars you’ve never heard of – CNN.com By Brandon Griggs, CNN (CNN) — Sure, everyone knows that Oprah, Shaq and Ashton Kutcher are huge on Twitter. They’re famous — they should be huge on Twitter. But Heather Armstrong? John Dickerson? Adventure Girl? These people can stroll unmolested through a paparazzi convention, and yet …

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10 of the Best Social Media Tools for Entrepreneurs (via Mashable)

Great article on Mashable about Social Media tools for entrepreneurs.  How many of these are you utilizing? 10 of the Best Social Media Tools for Entrepreneurs Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the …

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The Science of Retweets on Twitter (Brian Solis, PR 2.0)

There is some great data in this story that will definitely help with strategizing how and what you Tweet for your business. The Science of Retweets on Twitter | Brian Solis – PR 2.0 Zarrella recently debuted TweetPsych, a sophisticated system that uses two linguistic analysis algorithms (RID and LIWC) to build a psychological profile …

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Twitter: A Valuable Marketing Tool? (About.com – Laura Lake)

This was a great simple explanation of the possibilities. It is just a matter of figuring out which one is appropriate for your business. Twitter: A Valuable Marketing Tool? By Laura Lake, About.com I hear the debate all the time, and no I’m not talking about the Presidential debate – I’m referring to Twitter. Should …

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