About Us

AdStreamz, Inc. was established in 2007 and operates as a social media marketing management and consulting company based in Honolulu, Hawaii. A selection of clients currently include Pearlridge Center, Alexander & Baldwin Shopping Centers, and Waikiki Beach Walk as well as a number of small business clients like Bogart’s Cafe, D.K. Steakhouse/Vino, and Goma Tei Restaurants.

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Russ Sumida (President/CEO/Tech Evangelist)

Russ has more than 25+ years’ experience in the information technology field. He spent 15 years at DataHouse, Inc. a local software development and consulting firm. While there he gained a wide range of experience from programmer/analyst and project management to various administrative and executive positions. He left in 2001 to start a web development business as well as pursue other web ventures.

Follow Russ on Twitter @parkrat or on Instagram @parkrat

Friend him on Facebook at  http://www.facebook.com/parkrat

MC edit copyMelissa Chang, APR (Vice President/Buzzmaster)

Melissa has more than 25+ years’ experience in marketing and public relations, including work with Starr Seigle Communications, as the Marketing Director for Coldwell Banker Pacific Properties, and as the Marketing Director of Aloha Tower Marketplace. She is currently a freelance writer and independent marketing consultant, specializing in integrating the new social media with traditional media to maximize clients’ marketing efforts. Melissa writes for FrolicHawaii.com, Gayot.com, Fodors, Honolulu Magazine (real estate), and Edible Hawaiian Islands.

Melissa is accredited by the Public Relations Society of America. She was named the 2006 Gregg W. Perry Public Relations Professional of the Year by the Hawaii Chapter and given the President’s Award in 2010. She was also named one of the “Top 20 Social Media Geeks in Honolulu” by Bytemarks and “Honolulu’s Best Twitter” by Honolulu Weekly.

Follow Melissa on Twitter at @melissa808 or on Instagram @melissa808

Friend her on Facebook at http://www.facebook.com/melissa.chang

Crystal Yamasaki

Crystal Yamasaki, Director of Communications

Crystal has deep expertise in working with local and national organizations to launch and maintain creative, engaging public relations campaigns. Her work has been recognized with multiple awards from the International Association of Business Communicators Hawaii and Public Relations Society of America – Hawaii, including a Best of Show award for her work on the grand opening of Whole Foods Market’s Kailua store.

Crystal has in-depth experience and a passion for serving clients in the fields of retail, tourism, food and beverage and nonprofits. Past clients include Ala Moana Center, Whole Foods Market, Queens’ MarketPlace, Waikoloa Beach Resort, Outrigger Hotels & Resorts, and Club Monaco. A native of Honolulu, she holds a degree in Creative Non-Fiction from the University of Redlands in California.

Twitter Followers (@crysmy): 2,200+
Instagram Followers (@crysmy): 1,550+

Mark Soeda, Digital Marketing Consultant

Mark has more than 16 combined years of digital sales and marketing, which includes experience in management, training and communications. Mark previously worked at Hawaii News Now as their digital sales manager, at The Honolulu Advertiser (Gannett Co, Inc.) as digital product specialist / account executive, and at Digital Media Classifieds producing a weekly multimedia television program on behalf of The Honolulu Advertiser that aired on TV as well as online on honoluluadvertiser.com.  During the span of his career in the digital, television and print industries, he has always played the role of digital evangelist at the companies for which he worked. He has a track record of success working with businesses, sales, marketing and organizations of all sizes.

Chantel Ikehara, Content Stylist

Chantel’s responsibilities include creating thoughtful and engaging content for many of Hawaii’s leading businesses. She brings to the table an in-depth knowledge on the latest social media technologies and tools, as well as creative ideas for campaigns that move the needle for clients.

Chantel has previously worked as a digital marketing intern for Flip Productions in Tokyo, where she assisted in managing social media channels, identifying leaders and influencers and engaging them in brand activities, and more. Chantel has a BA from the University of Hawaii in Communications.

Ricky Li, Growth Hacker

Ricky has a wealth of social media, technology and photographic experience and industry knowledge. He is responsible for managing and maintaining various client’s social media accounts and helping to grow their communities.

Li has more than seven years of experience in social media and over a decade in network engineering and technology. He has worked on a number of social media events/campaigns including: Pacific Telecommunications Council annual conferences, 2010 Neil Abercrombie social media campaign, and McDonalds Hawaii McFrappe launch events.

Twitter Followers (@RickyLi99): 2,950+
Instagram Followers (@RickyLi99): 950+

Gem Nishimura, Community Engagement Coordinator

Gem has eight years of experience in social media and blogging. She launched a blog in 2008 as an outlet to share her passion for baking and travel, which today has become a trusted source for information for local families. Nishimura also brings to her position more than 10 years of experience in the travel industry having previously worked with Aloha Airlines.

Twitter Followers (@SaGEMom): 14,400+
Instagram Followers (@808gem): 10,500+


Any information posted online by any of the principals of this organization or anyone affiliated with AdStreamz, Inc. under their own personal online identities are the sole responsibility of the poster. They are not necessarily the views of this organization or any affiliates.

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