Great article on engaging your social media audience.
Knowing and understanding your audience is required to truly inspire them to further engage and connect with you. As Brian Solis states, the social currency of online marketing and social media is action. If your audiences are not inspired to take action on your behalf then why are you doing what you do? It’s a tough question to answer I know if at the end of the day you know you are not connecting with nor inspiring your audiences. It’s an even tough question come month end when you are digging deep for a positive return on investment on your social media efforts.