About Us

RYS Headshot Small 500 copyRuss Sumida (President/CEO/Tech Evangelist)

Russ has more than 25+ years’ experience in the information technology field. He spent 15 years at DataHouse, Inc. a local software development and consulting firm. While there he gained a wide range of experience from programmer/analyst and project management to various administrative and executive positions. He left in 2001 to start a web development business as well as pursue other web ventures.

Follow Russ on Twitter @parkrat or on Instagram @parkrat

Friend him on Facebook at  http://www.facebook.com/parkrat


MC edit copyMelissa Chang, APR (Vice President/Buzzmaster)

Melissa has more than 25+ years’ experience in marketing and public relations, including work with Starr Seigle Communications, as the Marketing Director for Coldwell Banker Pacific Properties, and as the Marketing Director of Aloha Tower Marketplace. She is currently a freelance writer and independent marketing consultant, specializing in integrating the new social media with traditional media to maximize clients’ marketing efforts. Melissa writes for FrolicHawaii.com, Gayot.com, Fodors, Honolulu Magazine (real estate), and Edible Hawaiian Islands.

Melissa is accredited by the Public Relations Society of America. She was named the 2006 Gregg W. Perry Public Relations Professional of the Year by the Hawaii Chapter and given the President’s Award in 2010. She was also named one of the “Top 20 Social Media Geeks in Honolulu” by Bytemarks and “Honolulu’s Best Twitter” by Honolulu Weekly.

Follow Melissa on Twitter at @melissa808 or on Instagram @melissa808

Friend her on Facebook at http://www.facebook.com/melissa.chang


Crystal Yamasaki (Director of Communications/Marketing Maven)

Crystal Yamasaki has more than seven years of experience working with local and national companies and organizations creating and implementing public relations and social media campaigns. Past projects have included Whole Foods Market, Outrigger Hotels & Resorts, Special Olympics Hawaii, Ward Centers, Ala Moana Center and the Omidyar Group.

Crystal’s work has been recognized with multiple awards from the Public Relations Society of America – Hawaii and the International Association of Business Communicators Hawaii. She is a graduate of the University of Redlands with a BA in creative writing.

Follow Crystal on Twitter at @crysmy or on Instagram @crysmy


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