Oct 08

In Business, Early Birds Twitter Most Effectively – BusinessWeek (Shel Israel)

Great article in Newsweek by Shel Israel on how businesses are using Twitter.

In Business, Early Birds Twitter Most Effectively – BusinessWeek

Companies can work wonders before Twitter’s vast interactive audience of consumers, but it’s best to start slowly and build credibility

Like so many others, Lionel Menchaca, Dell Computer’s chief blogger, thought Twitter was “fairly worthless for business” when he first looked at it in March 2007, but trying new social media tools was part of his job. Menchaca opened an account and started posting links whenever he posted on Direct2Dell, the company’s oft-praised corporate blog, where he serves as principal author.

The results exceeded his expectations. When he posted a link on Twitter, people clicked on the URL in minutes. They commented often—and at Twitter, rather than on the blog. They were the first viewers to spread word of his new blog posts. Twitter moved fast and sent his words further than any medium he had previously encountered.

But that turned out to be less than half the story. Listening to others turned out to be even more valuable than distributing what he wrote. Menchaca discovered that by using the Twitter Search feature, he could monitor and sometimes join conversations about PCs. “Tweeters,” as they call themselves, regularly posted links to relevant content he might otherwise have missed.

Click here for the full article.

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